Itinerant Air-Cooled

http://northcountrypublicradio.org/news ... -s-a-pitch

I caught this great interview on NPR with author Philip Delves Broughton on his new book titled, The Art Of The Sale: Learning From The Masters About The Business Of Life. As a salesperson, I am intrigued about the concept of sales as a study of human nature. I bought the book.

Then you may also be interested in Robert Cialdini's Influence: The Psychology of Persuasion (though I'm generally reluctant to hand ammunition to people who are likely to use it).

As somone who is emphatically not a salesperson, I found Cialdini's 6 principles of persuasion to be most enlightening. Now I'm much better able to identify and counter their uses by people trying to sell me something.

SlowLane wrote:Then you may also be interested in Robert Cialdini's Influence: The Psychology of Persuasion (though I'm generally reluctant to hand ammunition to people who are likely to use it).

As somone who is emphatically not a salesperson, I found Cialdini's 6 principles of persuasion to be most enlightening. Now I'm much better able to identify and counter their uses by people trying to sell me something.

That was the most hated aspect of my education in the U.C.L.A. Psychology program, the use of psychology to sell . . . to adults, to children . . . .
Colin